Using the correct image sizes on social media makes a big difference in how polished and professional your profiles appear. In 2025, platforms continue to evolve, with slight changes in dimensions, layout, and how images are cropped across devices. Below is your up-to-date guide to image sizes for LinkedIn, Instagram, YouTube, Facebook, and X (formerly Twitter) as of 2025.
Profile Picture:
- Size: 400 x 400 px
- Tips: Use a high-res, square image. LinkedIn crops this into a circle.
Cover Photo (Personal):
- Size: 1584 x 396 px
- Tips: Make sure key elements are centered; mobile crops slightly tighter.
Cover Photo (Company Page):
- Size: 1128 x 191 px
- Tips: Simpler is better—avoid placing logos or text near the edges.
Post Image (Single):
- Size: 1200 x 627 px
- Tips: Horizontal images display best in feeds.
Profile Picture:
- Size: 320 x 320 px
- Tips: Although it displays small, use a clear image with minimal text or intricate logos.
Post Image (Square):
- Size: 1080 x 1080 px
- Post Image (Portrait): 1080 x 1350 px
- Post Image (Landscape): 1080 x 566 px
- Tips: Portraits get more screen space, so use 4:5 ratio where possible.
Story/Reels:
- Size: 1080 x 1920 px
- Tips: Leave 250 px from the top and bottom free of key text or elements (for overlays/UI).
YouTube
Profile Picture:
- Size: 800 x 800 px
- Tips: Displays as a circle; avoid important elements in corners.
Channel Art (Cover/Banner):
- Size: 2560 x 1440 px
- Safe Area: Center 1546 x 423 px (visible on all devices)
- Tips: Keep key messaging/logos within the “safe area”.
Video Thumbnail:
- Size: 1280 x 720 px
- Tips: Use bold fonts and contrasting colors—thumbnails matter more than ever.
Profile Picture (Personal/Page):
- Size: 320 x 320 px
- Tips: Circular crop on most views—keep the focus centered.
Cover Photo (Personal):
- Size: 851 x 315 px
- Tips: Displays differently on mobile vs desktop—check on both.
Cover Photo (Page):
- Size: 1200 x 675 px (recommended for best desktop + mobile visibility)
- Tips: Facebook sometimes compresses images, so upload in PNG format for clarity.
Post Image:
- Size: 1200 x 630 px
- Tips: Maintain a 1.91:1 ratio for link shares or promoted posts.
Story:
- Size: 1080 x 1920 px
X
Profile Picture:
- Size: 400 x 400 px
- Tips: Displays as a circle; use a clear brand/logo.
Header Image:
- Size: 1500 x 500 px
- Tips: Don’t place important details near the edges—cropping varies across devices.
Post Image (Single):
- Size: 1200 x 675 px
- Post Image (Multi):
- 2 Images: 700 x 800 px each
- 3 Images: Left 700 x 800 px, Right 1200 x 686 px (split layout)
- 4 Images: 1200 x 600 px each
- Tips: Use bright, high-contrast imagery to stand out in fast-moving feeds.
Final Tips for All Platforms in 2025
- Always upload high-resolution images. Social media platforms compress images, so starting with high quality gives the best results.
- Use PNG for logos and text-heavy images. It preserves clarity better than JPEG.
- Test across desktop and mobile. Cropping varies—what looks perfect on one device might cut off on another.