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Digital Marketing News

HTTP vs. HTTPS: Why You Should Upgrade

HTTP vs. HTTPS: Why You Should Upgrade

When you visit a website, you've seen the "HTTP" or "HTTPS" protocol prefix at the beginning of the website address you entered. But what exactly do those letters mean? Generally speaking, HTTP stands for Hypertext Transfer Protocol and HTTPS stands for Hypertext...

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GDPR: What You Should Know

GDPR: What You Should Know

The GDPR has been taking the world by storm and affects websites, newsletters, and all sorts of other aspects of doing business online. It is important to understand what the new regulations mean and how you can make sure you are compliant. It will make it easier for...

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Using Facebook Groups for Your Business

Using Facebook Groups for Your Business

Facebook Groups allow people to come together around a business, products, cause or activity to exchange ideas, discuss issues, post photos or share related content. A decade ago, Facebook was a site for college students to socialize, but the platform has undergone a...

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A Quick Guide to Content Marketing

A Quick Guide to Content Marketing

Digital marketing has led to a massive shift in the way brands and users interact, and it can often be difficult to navigate through these changes. The maritime industry has had to catch up to these trends and that does not make it any less confusing. With terms like...

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How to Use Instagram for Business – Dos and Don’ts

How to Use Instagram for Business – Dos and Don’ts

Instagram has become a go-to platform for effective social media marketing for businesses. The platform boasts over 500 million active daily users and 80% of them follow businesses. It allows brands to blend creative visuals with self-promotion while gaining a...

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Twitter Tips for Businesses

Twitter Tips for Businesses

Twitter is the platform where people go to connect with their passions and interests including small to mid-size businesses. It is a fast-paced platform that changes constantly. According to Twitter, 47% of people who follow brands are more likely to visit the...

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Understanding Search Intent for Better SEO Results

Understanding Search Intent for Better SEO Results

  Do you know your audience's search intent?   When creating content for your website you want to deliver answers to the questions being searched by your audience. Google and Bing have become adept at determining people’s search intent so that a web page...

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Five Ways to Improve Website Performance

Five Ways to Improve Website Performance

When was the last time you updated your website? Websites need regular attention and that may seem daunting - but your site and your business deserve it. Pay attention to your site's performance so your visitors have a great experience with your site. If not, they may...

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Social Media Image Sizes

Social Media Image Sizes

Images improve your social media profiles and posts so look great by using the correct image sizes. As people scroll you have moments to grab their attention, images and videos create more compelling posts. Here's an infographic for quick reference. The...

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Email Marketing – The Basics

Email Marketing – The Basics

Is email marketing still effective? Yes! In the U.S., over 90% of adults online are using email. Emails are still seen as a professional method of outreach. We have all received generic emails that don’t address our needs but when someone takes the time to...

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Trade Shows & Social Media

Trade Shows & Social Media

Trade shows by nature are a social form of marketing and you can boost that social engagement by using social media. When you exhibit at a trade show you want to increase brand awareness, generate leads and build relationships. With some planning, you can...

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Social Media for Business (Infographic)

Social Media for Business (Infographic)

Everyone knows that social media is a crucial part of any modern-day marketing plan, but maneuvering each of the platforms and figuring out how to use each one to its fullest can be a daunting task. Facebook, for instance, is a place to build an ongoing community and...

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Web Design & User Experience

Web Design & User Experience

When it comes to website design, user experience should be the focus. With the advent of WordPress and other content management systems (CMS), there has been an increase in do-it-yourself site options. But even professionally made sites can be difficult to navigate....

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