Why You Should Use Google My Business

Why You Should Use Google My Business

Google My Business (GMB) is a free listing that allows you to manage the information seen when someone searches for your business, product or service in Google. According to Google, businesses that verify their information with Google My Business are twice as likely...
How to Optimize Your LinkedIn Profile for SEO

How to Optimize Your LinkedIn Profile for SEO

LinkedIn is a great platform to leverage social networking on a professional basis. And if you are looking for a new career this is the place that lets recruiters and hiring managers find you. You can also connect with people in your industry and keep in touch with...
5 Tips for Writing a Blog (Infographic)

5 Tips for Writing a Blog (Infographic)

CREATE POSTS THAT ARE EASY TO CONSUMEThere are different schools of thought on how long a blog post should be. You do not want short, thin content. The minimum should be 600 – 1,000 words of in-depth content.USE SHORT PARAGRAPHSWriting online is different from a...
Optimize Your Content for Search Engines

Optimize Your Content for Search Engines

Good content is still one of the main ranking factors in search engine results. Short, thin content won’t cut it, you need to create pieces that have a purpose. The articles you publish can be used to educate your audience, generate leads, drive social engagement or...
Local SEO: 3 Reasons Why Your Business Needs It

Local SEO: 3 Reasons Why Your Business Needs It

Many businesses overlook the power of local SEO and what it can do for their brand and traffic and it is an important component of your overall SEO plan. It can also help to promote your business’ products and services to local customers while they are searching...
A Quick Guide to Content Marketing

A Quick Guide to Content Marketing

Digital marketing has led to a massive shift in the way brands and users interact, and it can often be difficult to navigate through these changes. The maritime industry has had to catch up to these trends and that does not make it any less confusing. With terms like...