A Quick Guide to Content Marketing

A Quick Guide to Content Marketing

Digital marketing has led to a massive shift in the way brands and users interact, and it can often be difficult to navigate through these changes. The maritime industry has had to catch up to these trends and that does not make it any less confusing. With terms like...
Understanding Search Intent for Better SEO Results

Understanding Search Intent for Better SEO Results

  Do you know your audience’s search intent?   When creating content for your website you want to deliver answers to the questions being searched by your audience. Google and Bing have become adept at determining people’s search intent so that a web...