CREATE POSTS THAT ARE EASY TO CONSUME
There are different schools of thought on how long a blog post should be. You do not want short, thin content. The minimum should be 600 – 1,000 words of in-depth content.
USE SHORT PARAGRAPHS
Writing online is different from a print article. Using 1 – 3 sentence paragraphs keeps the reader engaged and makes it simple to digest the content.
KEEP SENTENCES SHORT
Keep your sentences concise, avoid long run-on sentences. Read your text aloud to see if it flows.
USE SIMPLE WORDS
Don’t get caught up in industry jargon. Think about readers who are new to your industry when writing.
It is a good practice to link to other content within your site. This keeps visitors on the site and tells search engines what the content is about.